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Student Work


Ted Baker
Intergrated Campaign

The idea was initiated by the play on words of "Make A Spectacle of Yourself" and how the British are reknowned for taking the mickey out of themselves, which we found is evident in how they react when trying on glasses. So we devised an intergrated campaign based around a pair of prop glasses that could be found in adverts or as a virtual tool on the website.

We felt illustration was the best way to emphasise humour and the fun aspect of Ted Baker's Eyewear Collection.

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